eBook: Why People Buy Stuff

Why people buy stuff cover.jpg
Why people buy stuff cover.jpg

eBook: Why People Buy Stuff

5.00

Motivations, goals and decisions can be largely nonconscious, triggered by environmental cues. When customers think about you, they think of their memories of you. You control their memories by the markers you help them create by tying them in with needs they have. 

 

PART I

THE MODELS

AIDA

Intuitive Consumer Model

Bonding and Marking

PART II

BRANDING AND THE BRAIN

The Placebo Effect of Branding

Brand Influence

Emotional Needs

PART III

THE 12 PSYCHOLOGICAL PRINCIPLES

1. Cialdini’s Influence Strategies

The Cootie Effect

2. Reduce the Pain of Paying

3. Resistance & Decision Fatigue

4. Use stories

5. Anchoring

6. Priming

State to Goal gap

7. Exposure to a Prestige Brand

8. Loss Aversion

9. Default Bias

10. Nonverbal Behaviors

11. Process fluency

12. Simplify choice

Other Fun Facts

The Customers Brain Online

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